With just over a thousand dollars and a massive dream of spearheading the upcoming computer revolution, Steve Jobs and Steve Wozniak started Apple® in the mid-1970s.

For nearly two generations after that Steve Jobs and Apple have emphasized the fact that great design is as much how something looks as how it performs. Today, Apple products continue to feature intuitive operating systems and screen layouts that don’t require any kind of instruction manual.

At the same time, Apple products give you a lot of flexibility and allow you to reorient your homepage’s apps and widgets on your Apple iPhone® smartphone, Apple iPad® tablet or Apple iPod touch® all-purpose handheld PC.

In other words, today’s Apple products are fulfilling Jobs’ dream of blending looks with functionality, flexibility and options.

Apple Versus Android…Which Comes Out on Top?

When you start wading into the waters and consider purchasing a new smartphone, you’re met with an immediate choice – an Apple iPhone powered by iOS or a Google Android smartphone by a manufacturer like Samsung. The operating system of each is a good place to start.

·       Operating System

For features and constant software updates nothing really beats an Apple iPhone. Part of the issue with Android-powered smartphones is that you’re dealing with dozens of different smartphone manufacturers. For that reason, updates can be sporadic, ill-coordinated or non-existent.

Apple listens to its customers and makes software update suggestions based around the things that people want more of from their Apple iPhones.

Apple’s dedication to providing support, software updates or even wholesale iOS upgrades is unrivaled in the smartphone industry. Apple iPhones from two or more generations back still get constant updates, which is really nice.

·       Cross-device Integration

The ability to link up all of your devices is definitely related to what operating system you’re working with.

Why’s that? Because when all of your devices have the same operating system – as many Apple products do – you’re guaranteed to have all of your devices on the same page and integrated.

With more people embracing Apple Fitbit (R) smartwatch, Apple Watch and other wearable devices it makes a lot of sense to have an operating system that seamlessly links everything up.

In some ways Android is actually a one-trick pony since the operating system is predominately designed to work with smartphones rather than tablets, wearable devices and tablets like Apple’s iOS.

·       Battery Life and Longevity

This one’s a bit more of a mixed bag since when you talk about battery life you’re also talking about phone hardware itself…and there’s much more variety with Android smartphones.

Bigger screens and battery-draining apps on Android smartphones can mean that you’re going to be recharging your Android-powered smartphone potentially multiple times per day.

Apple, on the other hand, has improved its battery life with each successive iPhone generation, and the Apple iPhone 7 (R) smartphone is obviously no exception.

·       Ongoing Support

For the most part, neither the Apple iPhone nor Android-powered smartphones have serious functionality or design flaws – notwithstanding the recent hardware malfunctions of the Samsung Galaxy Note 7.

If you do encounter a software issue, bug or impasse with your smartphone, though, Apple is definitely set up to help you find a quick solution.

If your Android smartphone goes on the fritz, you might not have anywhere to turn. Because dozens of manufacturers make Android-powered smartphones there’s not any one store or computer franchise that you can go to for help should you need a repair or troubleshooting.

By contrast, there’s usually an Apple store or Apple computer franchise within walking, or at least driving, distance.

Simplifying the Franchise Process